- FTC, Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255 (2009).
- FTC Advertising FAQ’s: A Guide for Small Business (PDF version).
- Thomas W. Edman, Note, Lies, Damn Lies, and Misleading Advertising: The Role of Consumer Surveys in the Wake of Mead Johnson v. Abbott Labs, 43 Wm. & Mary L. Rev. 417 (2001).
- Mead Johnson & Co. v. Abbott Laboratories, 201 F.3d 883 (7th Cir. 2000), opinion amended on denial of reh’g, 209 F.3d 1032 (7th Cir. 2000).
- Avis Rent a Car Sys., Inc. v. Hertz Corp., 782 F.2d 381 (2d Cir. 1986).