Antitrust

[Antitrust] 12/2 False Advertising

Mandatory:

  • POM Wonderful LLC v. Coca-Cola Co., 572 U.S. ___, 134 S. Ct. 2228 (2014).

Additional:

  • Lexmark International, Inc. v. Static Control Components, Inc., 572 U.S. ___, 134 S. Ct. 1377 (2014).
  • Dastar Corp. v. Twentieth Century Fox Film Corp., 539 U.S. 23 (2003).
  • FTC, Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255 (2009) and the 2010 Q&A.
  • FTC Advertising FAQ’s: A Guide for Small Business (PDF version).
  • Michael D. Scott, FTC, the Unfairness Doctrine, and Data Security Breach Litigation, 60 Admin. L. Rev. 127 (2008).
  • Thomas W. Edman, Note, Lies, Damn Lies, and Misleading Advertising: The Role of Consumer Surveys in the Wake of Mead Johnson v. Abbott Labs, 43 Wm. & Mary L. Rev. 417 (2001).
  • Mead Johnson & Co. v. Abbott Laboratories, 201 F.3d 883 (7th Cir. 2000), opinion amended on denial of reh’g, 209 F.3d 1032 (7th Cir. 2000).
  • Avis Rent a Car Sys., Inc. v. Hertz Corp., 782 F.2d 381 (2d Cir. 1986).
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